There’s nothing quite as refreshing as ringing in the new year. It’s a fresh start – time to make plans for the 12 months ahead of you. In the world of self-catering, this might mean putting strategies in place that are designed to increase occupancy, turnover and streamline processes.
Running a self-catering business isn’t straightforward. You can often wear the hat of administrator, marketing assistant and accountant, all while changing the bed linen! In fact, that’s precisely why SuperControl was created. To ease pressure, automate ongoing tasks and save you time.
So, how can you streamline your business going into 2023? What steps can you take to ensure efficiency is at the centre of your business? We explore three ways you can simplify operations throughout the year ahead.
Data driven decisions
The devil’s in the data. It can be challenging to know where to begin when putting plans in place for the year ahead. It’s tempting to pencil down a plan of action and then refocus attention elsewhere, but a ‘set and forget’ mindset can be detrimental to your success. Some goals you might wish to achieve could include:
- Increased occupancy
- Make more revenue
- Grow your business
There’s no secret recipe to achieving the above, but one crucial ingredient sure does help – data. Understanding guest behaviour and trends in the wider market should set the foundations of your overall growth strategy. It’s how you determine if your chosen tactics work and enable you to pivot depending on market conditions. Luckily for SuperControl users, we’ve recently launched an integration with LSI Data Insights that helps you to track your progress in the self-catering industry through detailed yet streamlined reporting on comparable pricing, seasonal availability and performance. Dynamic tools such as Data Insights enable you to identify opportunities and blind spots, allowing you to track, measure and respond to the market with data-driven decisions.
LSI Data Insights
Auto communication
To offer a memorable guest experience, you need to be with them every step of the way. From creating anticipation at the pre-arrival stage to capturing reviews and feedback on departure, there’s a lot of back and forth to organise. But what if you could automate guest communication all while retaining a personal touch? By considering the guest journey and utilising SuperControl’s suite of auto-communication tools, you can create an experience that goes beyond the transactional. Using triggers that are personalised to your guests’ circumstances, you can build a sequence of automated emails and SMS that inspire, inform, and educate at each phase of the guest lifecycle. By mapping out your ultimate guest communication strategy and implementing automation, you’ll save bucketloads of time while leaving your guest feeling inspired and supported.
Distribution
The conversation surrounding distribution is commonplace at SuperControl. It’s an imperative tactic to consider when you wish to attract more bookings. There’s no denying that there’s more competition than ever before in the self-catering market. Booking channels can support you to stand out from the crowd. Visibility is a must. Implementing a distribution strategy coupled with insights derived from data means you can show up where your guests are looking. Perhaps your potential market is scrolling the pages of Airbnb? Or are they selecting their dream getaway from what Booking.com has to offer? Designing a distribution strategy to complement your direct bookings is an excellent place to start to ensure your 2023 booking diary is occupied and to enhance your competitive edge.
Book a discovery call today and explore SuperControl’s intelligent system that enables you to analyse, optimise, manage and grow your business.
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