The road to remarkable starts here ...

Designed by self-caterers for self-caterers, SuperControl’s built-in flexibility and dynamic management tools enable you to take control of your business.

If you pull back the curtain and take a sneak peek into the inner workings of SuperControl, you will find a team of like-minded individuals with a blazing passion for the self-catering industry. That same blazing passion is where our journey began when company founders Robert and Melinda Kennedy launched SuperControl in 2007.

Our founders are self-caterers by trade and self-catering advocates by nature. They’ve walked a mile in your shoes, and their experiences have shaped SuperControl as we know it. We offer more than property management software. We’re a community, travelling the road to remarkable as one with support from trusted industry partners and associates along the way.

Our all-in-one property management system and channel manager is powered by a pioneering selection of tools and features that can support your business in a variety of ways. SuperControl enables you to work smarter, not harder and our interconnected system of support is with you every step of the way.

A lot has changed since we first launched SuperControl to the self-catering world, but one thing will never differ, and that’s our desire to help you to thrive.

Together, we make the remarkable happen.

1999
Where it all began! Our co-founders took over Orroland Estate's holiday cottages, and SuperWebs web development and digital marketing agency was born.
2001
Melinda and Robert joined the Association of Scotland’s Self-caterers as committee members, a partnership lasting 20 years and counting. Orroland’s website was awarded for being ahead of its time by offering online bookings.
2005
A converted dairy building was transformed into our first real office space.
2007
SuperControl is officially launched with a small staff team of four.
2008
The year where we began to release UK self-catering statistics, becoming the go-to experts in our industry.
2010
Our channel manager was born, and the number of booking websites we connect with increased tenfold.
2012
It was all systems go, literally! We doubled our server capacity and saw a 40% increase in new accounts. This was shortly followed by moving into larger office premises with 12 team members.
2013
In the year we welcomed our 1,000 SuperController, we also became a preferred partner to HomeAway and launched UpFront Reviews, a free verified review service for self-caterers.
2014
SuperControl became fully mobile-optimised.
2015
Powodzenie! Our first international office opened in Poland, and our guest login, My Stay Planner, was launched. This is also the year we became booking.com preferred partner.
2016
We became the first UK-based property management system to offer a full booking integration with Airbnb. Our Polish colleagues moved into a larger office space to facilitate our growing technical team.
2017
SuperControl turns 10! We reached the milestone of 40 team members and moved to a larger Scottish-based office, SuperControl’s new home.
2018
We opened the doors to the SuperControl Community, our Facebook group that offers a positive and productive environment where SuperControllers can share ideas, best practice and tips to get the most from their SuperControl account. A strong year of learning for us internally with our first full team learning week, evolution of our software development lifecycle and delving deeper than ever into data analysis.
2019
2019 was the first time we achieved level 1 PCI compliance through an external audit – that was a big job!
2020
The year of the Covid pandemic. We made the most of our clients having extra time to focus on strategic priorities rather than operational ones while they were closed during lockdown. We proactively worked together, optimising the use of SuperControl to come back stronger than ever before.
2021
We welcomed the 2000th SuperController into our community! We then met a second incredible milestone, with £1bn worth of bookings received and managed through SuperControl during the year. We also modelled SuperScholar, our client learning programme ready for full release in 2022.

Will 2023 be the year you join us on our journey?

SuperControl is dedicated to supporting our tight-knit community of savvy self-caterers to grow, flourish and succeed. We genuinely care about you, and most of all, we really get it! The world of self-catering is incredible but comes with its intricacies; SuperControl offers a nurturing environment where we can support you on the road to remarkable.

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