Reignite the Booking Spark: Encouraging Rebooking Using SuperControl’s Auto Email Functionality

When it comes to generating repeat business and fostering direct bookings, the way you engage with your guests post-stay plays a critical role. By leveraging your guest database and SuperControl’s auto email, SMS and discount functionality, you can craft compelling marketing campaigns that not only reconnect with past guests but also inspire them to revisit your property. 

The purpose of this post-booking engagement is twofold – to encourage repeat bookings and cultivate brand advocacy. This guest lifecycle phase presents a ripe opportunity to create a lasting bond with your guests, stirring up nostalgia and prompting them to rebook. 

Informing the Guest 

The guest’s post-stay journey begins with informative engagement. If your guest initially booked through a third-party channel such as Airbnb, this is the time to highlight the benefits of booking directly with you. Showcase the upgrades, new additions, or amenities that have been added to your property since their last visit. Not only does this give them a fresh perspective about your property, but it also grabs their interest and gives them a reason to return. 

Educating the Guest 

Consistent engagement is the key to keeping your business at the forefront of your guest’s mind. Consider adding past guests to your marketing database and sending them regular newsletters. Update them about any recent accolades your property has received, improvements you’ve made, or expansions in your business. Such drip-feed engagement keeps your property fresh in their memory and builds anticipation for their next visit. 

Inspiring the Guest 

As you continue nurturing this relationship, look for unique opportunities to inspire guests to rebook. For instance, as the anniversaries of their booking and their visit approaches, reach out to reconnect. Birthdays, holidays, or any other significant dates in the guest’s life can be ideal times for you to provide a special offer, a discount, or a personalised voucher. Such thoughtful gestures not only make your guests feel valued but also provide a compelling incentive for them to return. 

Adding discounts or value-centred offers directly from your SuperControl account can be an excellent strategy to incentivise rebooking. 

By incorporating these discounts into your guest re-engagement campaigns, you can provide a tangible benefit that encourages past guests to return. Not only will this boost your rebooking rates, it will also strengthen the relationship between you and your guests, cultivating loyalty and advocacy. 

Deciding When to Reach Out 

While it’s important to stay connected with past guests, strategic timing can significantly influence the success of your rebooking efforts. SuperControl’s auto email functionality empowers you to schedule emails strategically to drive interest and conversion. This can be especially useful during low season periods or when occupancy rates are low. 

By examining occupancy trends and planning your email campaigns accordingly, you can encourage repeat bookings when your property needs them the most.  

Enhancing your guest experience journey is just a click away. Dive into our comprehensive guide and explore how to maximise SuperControl’s automated communication tools. Create your ultimate guest communication strategy while minimising administrative time and delivering memorable experiences. Your journey to mastering guest lifecycle automation begins here.