Earlier this month we reported the fantastic start to the year for self-caterers using SuperControl, with over 30% more bookings being taken in 2016 so far. The increase is not only because more owners, managers and agencies are using SuperControl; the exciting news is that the majority of our customers are enjoying a significant increase in the number of bookings taken so far.
How do your bookings compare?
Delving further into the stats for the first two weeks in January, here’s what we found:
- Almost two-thirds (58%) of SuperControl customers¹ took more bookings than they did in the same period in 2015;
- And 41% of those received more than double the number of bookings!
- The best performing customers² saw an increase of between 62% and 170% more bookings .
Remember that the stats we are studying for the purpose of this article are just for 1-14 January; so even those customers at the bottom of the scale could well see occupancy up for the year ahead with bookings they might have received either since then or at the end of last year.
Keep it going …
With such a great start to 2016, here’s hoping that the rest of the year will follow suit.
By studying guests’ booking behaviour over the past few years, we’ve put together our top tips to help you prepare for what’s ahead. Find out what trends we predict and how to boost your bookings in What’s in store for self-caterers in Q1.
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