In the first of a series of regional articles, we have had a closer look at the booking statistics for properties based in Wales.
We have examined the bookings placed so far (up to and including 18 March) for properties in Wales that have an arrival date between 1 January and 31 December this year.
Occupancy
There are just under 8,000 current bookings for Welsh properties this year. The best occupancy levels are for properties in the Newport area (22%) while properties in Llandudno have the lowest occupancy (15%).
Booking leadtime
Interestingly, the average booking leadtime is quite high – 171 days. And, this ranges from 148 days in Swansea to 224 days in Newport. It might be a good idea to offer guests a last-minute deal or special offer in order to fill any gaps in your availability calendar and boost occupancy. Our guest blog provides some great tips for being “last-minute friendly”.
Length of stay
The average number of nights booked across Wales is five nights. However, properties in Llandudno and Swansea beat this with an average stay of six nights. Meanwhile, in Llandrindod Wells, the average stay is just four nights.
Guests
For bookings at properties across Wales, an average 5% of guests are from overseas. However, for properties in Cardiff, almost one-quarter of bookings (24%) are from overseas guests.
How does this data compare with your own booking figures for the year so far?
Coming soon
Over the next few months, we’ll be taking a closer look at the booking statistics for properties in other countries, continuing next month with Northern Ireland and the Republic of Ireland.
To ensure you don’t miss it, and if you would like to receive even more in-depth self-catering analysis, tips and advice, make sure you subscribe to our newsletter!
