Case Studies - Decoy Country Cottages

Paula and Conor Irwin have 8 luxurious holiday cottages in Ireland’s beautiful Boyne Valley. They’ve used SuperControl PLUS since March 2009, and have found the system a boon for their business.

Cost effective and more bookings

“When we started up we looked for an online booking system that I could manage myself,” says Paula. “I looked at SuperControl, but didn’t want to pay the start-up costs, and opted for an agent. A year on, few bookings had come from them, and a client of SuperControl recommended the system. My only regret is that I didn’t start using it earlier.”

It’s a one-stop shop

“SuperControl PLUS is very logical. Being written specifically for self-catering, it stands out from programs that have been adapted from hotel systems. I love the fact that it’s a ‘one-stop shop’, doing everything I need to run my business, from email marketing, brochures and vouchers, to confirmation of bookings and directions. We no longer use printed brochures.”

Half the admin workload

“Online bookings are useful, particularly for people in different time zones, such as the USA, where many of our guests come from. When I think of the amount of time I used to spend writing to customers, sticking on stamps, posting brochures… I would say that SuperControl has halved my work.”

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